CA Final Student
72 Points
Joined May 2011
Deferred Revenue Expenditure
It is that expenditure for which payment is made or liability is incurred in current year, but it is expected to give benefits in future years as well. Hence, it is not a current expenditure and must not be expensed out entirely in one year.
Answer to your Query
If this heavy advertisement expenditure is expected to boost your marketing for more than one financial year, then it should be expensed out over the period of benefit. For example, if you expect to derive benefits for 3 years, then it should be expensed out on the basis of 3 years' average.