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Advertising Used in definition of Professional and also in 194C
My query,How to differentiate Adverting for 194J and 194C ?
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The primary differentiator is the nature of the service: Section 194C applies to contractual work and media space procurement (at 1%–2%), while Section 194J applies to specialized professional, technical, or creative expertise (at 10%). You should evaluate whether the payment is for the execution of a contract (194C) or for professional/technical consultation (194J).
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