| (a) | - | protect, promote and enforce the rights of consumers as a class, and prevent violation of consumers rights under this Act; |
| (b) | - | prevent unfair trade practices and ensure that no person engages himself in unfair trade practices; |
| (c) | - | ensure that no false or misleading advertisement is made of any goods or services which contravenes the provisions of this Act or the rules or regulations made thereunder; |
| (d) | - | ensure that no person takes part in the publication of any advertisement which is false or misleading. |