A Case Study on Branding and Re-Branding your Business-Hero
CA Rajesh Pabari
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A Case Study on Branding and Re-Branding your Business – Hero Moto Corp. A case of Hero-Honda partnership in India, before and after. When the brand was Hero-Honda, it was selling two wheelers in India like hot cakes. Now, after the demerger of Hero and Honda, both are having their own brand Hero MotoCorp and Honda respectively. #docx
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