What is digital marketing, and why is it important in today’s business landscape?

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Riya

1 Points Joined February 2024

1-Websites, social media, email, search engines, and mobile apps are just a few of the online platforms that digital marketing uses for promotion.
2-Important to modern business because of its ability to target accurately, its reasonable price, and its worldwide reach.
3-Provides access to real-time analytics for tracking campaigns, refining tactics, and increasing return on investment.

4-Provides companies the ability to react quickly to shifting consumer behavior and market trends in the digital sphere.
5-Efficiently overcomes geographic barriers to enable reaching a variety of audiences worldwide.

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Replies (2)

sabyasachi mukherjee

27912 Points Joined May 2017

Digital marketting is a part

SUCHANDRA ADHIKARY

2 Points Joined December 2024

Digital marketing is the use of online platforms, channels, and technologies—such as social media, search engines, email, websites, and paid advertising—to promote products, services, or brands to a targeted audience.

It is important because it allows businesses to:

Reach a global audience quickly and cost-effectively.
Target specific demographics with precision.
Engage customers directly through personalized interactions.
Measure performance in real-time to optimize campaigns.
Stay competitive, as most consumers now research and shop online.

In today’s digital-first world, digital marketing is essential for growth, visibility, and staying relevant.

I just completed my digital marketing course in Pune from GrowthAcad and was highly impressed by their comprehensive offerings and placement support, which helped me kickstart my career in this field!