What is digital marketing, and why is it important in today’s business landscape?

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Riya

1 Points Joined February 2024

1-Websites, social media, email, search engines, and mobile apps are just a few of the online platforms that digital marketing uses for promotion.
2-Important to modern business because of its ability to target accurately, its reasonable price, and its worldwide reach.
3-Provides access to real-time analytics for tracking campaigns, refining tactics, and increasing return on investment.

4-Provides companies the ability to react quickly to shifting consumer behavior and market trends in the digital sphere.
5-Efficiently overcomes geographic barriers to enable reaching a variety of audiences worldwide.

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Replies (4)

sabyasachi mukherjee

28079 Points Joined May 2017

Digital marketting is a part

SUCHANDRA ADHIKARY

2 Points Joined December 2024

Digital marketing is the use of online platforms, channels, and technologies—such as social media, search engines, email, websites, and paid advertising—to promote products, services, or brands to a targeted audience.

It is important because it allows businesses to:

Reach a global audience quickly and cost-effectively.
Target specific demographics with precision.
Engage customers directly through personalized interactions.
Measure performance in real-time to optimize campaigns.
Stay competitive, as most consumers now research and shop online.

In today’s digital-first world, digital marketing is essential for growth, visibility, and staying relevant.

I just completed my digital marketing course in Pune from GrowthAcad and was highly impressed by their comprehensive offerings and placement support, which helped me kickstart my career in this field!

anna rose

2 Points Joined December 2025

Digital marketing is also defined as a set of marketing products, services, or brands that utilise digital channels to reach consumers, and its promotion is basically carried out through search engines, social media, websites, email, and other online advertising platforms. As opposed to traditional forms of marketing, digital marketing provides firms with data-driven methodologies and thus allows one to target the right audience at the right time for sure.

In the contemporary context of business, digital marketing is indispensable because a large amount of time is spent by consumers online researching products, comparing brands, and making purchase decisions. A strong digital presence helps businesses to be noticed, engage customers, build leads, and stay competitive in fast-changing markets. It also offers cost-effective solutions for marketing, performance tracking in real time, and flexibility in strategy adoption.

Since this is an ever-evolving field, acquiring practical skills from the best digital marketing training institute will help you gain a competitive edge, as you will be equipped with industry-relevant knowledge of hands-on experiences that help you meet present market demands.

Nandana

2 Points Joined December 2025

Digital marketing promotes products or services using online channels such as websites, social media, emails, etc. Businesses use digital marketing to reach a larger target audience, measure ROI, and be cost-effective, and have the ability to build strong relationships with their customers.

Some of the key benefits of digital marketing are:
It helps to reach audiences based on their location, behavior, and interests.
It is cheaper than the amount spent on traditional marketing.
It is possible to measure the real-time results and analytics to monitor the performance.
They can interact with customers using comments and analyze their problems.
The campaigns can be adjusted, tested, and refined based on the performance.
It helps to build more brand visibility and trust.

So if your business does not include digital marketing, then you are missing a lot of your potential customers. Since the digital world is continuously updated, you can join a digital marketing course to stay updated.