Vat/sales tax on space sale for ad in print media

Others 1413 views 1 replies

Advertisement in print media involves sale of space by the publishing company  to the advertising agency/person on whose behalf the advertisement is printed.   Advt.  space in print media is exempted from service tax.  Advt,  space in print media fulfulls the essential characteristics of goods, ie, it is having  marketable value, can be  used/consumed and is deliverable or transferred .   Then why sale of  such space in print media is not taxed  under VAT?. 

Replies (1)

Rightly Said but the intially the Space of AD such as hoardings rentals were taxed under service tax as DISPLAY SERVICES WERE RENDERED but w e f 1 july 2012 , this has been removed.


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