Trademark Renewal

Procedure for Trademark Renewal
The proprietor of the trademark has to file a prescribed form [TM-12], which is an application for renewal before the Registrar. This application can be filed on or before 6 months from the date of expiration of the registration.

1 – 3 months before the expiration of the registration, if no application for renewal has been filed, then the Registrar shall send a notice to the proprietor informing him of the upcoming renewal date. Keep in mind that no trademark can be removed, if notice of renewal has not been served.

Along with the application for the renewal, the proprietor has to pay renewal fees as prescribed. Failure to pay such fees will cause the removal of the Trademark from the register.

Is this trademark capitalised and what is it used for?

Trademark is registration of logo and brand name, so that no one else work with your name and brand.

Ok so this is patented and capitalised

For renewal of trademark above step may be followed

Ok so amortisation is SLM method before it expires and new carrying amount is uploaded. I presume subsequent treatment is capitalised as it isn’t tangible, 

I meant is intangible. Where is the economic benefit in this to capitalise? It must be expensed right from the beginning like internally generated goodwill. Mercedes Benz , rolls Royce trademarks don’t mean anything to me. Which gives me comfort I buy that. So why is trademark capitalised? Engine trademark? I doesn’t mean anything to me when I purchase a Ferrari or Bugatti. I need speed and I got me one. Now why is it capitalised?

Similarly, cheetos, Kurkure under trademark ITC and lays trademark dome m an anything to me. I eat interchangeably. So trademarks can be expensed and avail tax benefits more than the amortisation rate, 

Yasaswi your points are relevant