TDS u/s 194 R Applicability

Need opinion on TDS liability of distributor u/s 194R

Case Study: An MNC is passing sell out scheme payout to their wholesale distributor as per eligibility of sub-distributors. Company is deducting TDS u/s 194R of wholesale distributor on such payouts. Is wholesale distributor is liable to deduct TDS again on said payout while passing to sub- distributors.
Replies (6)
Quick Summary
This discussion examines the TDS u/s 194R liability for wholesale distributors receiving payouts from an MNC. The core question is whether distributors must deduct TDS again when passing these benefits to sub-distributors. While initially suggested that distributors are merely distributing benefits, the feasibility of collecting sub-distributor PANs for direct TDS deduction is a challenge. If collecting PANs isn't possible, distributors may indeed be liable for TDS deduction, provided the transaction values exceed the threshold.

194R APPLICABILITY

No. They are just distributing the same benefit to retailers.

Actually, they should advice to rectify the tds deduction over the retailers by giving their PAN numbers.

Providing Retailers Or Sub-distributors PAN is not feasible....considering the volume of retailer count and number of payouts.

In that case, TDS deduction by Distributors would be applicable, subject to applicability of the section over distributor/s.

194 R
post actual values of the transaction.
Transaction values are more than threshold limits

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
16 September 2026
Internal Audit - Team Lead

Consulting & Beyond

Chennai

CA

View Details
Company
09 September 2026
Semi Qualified CA / CA Inter - 2 Groups Cleared

Getmyca Consultant Pvt Ltd

New Delhi

CA Inter

View Details
Company
Featured 12 September 2026
Assistant Manager - Finance & Compliance

Naveen Fintech Pvt Ltd

Kolkata

CA Inter

View Details
Company
09 September 2026
SENIOR AUDITOR & ACCOUNTS MANAGER

Anupam Parashar & Co.

Ghaziabad

CA Final

View Details
Company
Featured 11 September 2026
Audit Executive

RBSM Corporate Advisors Private Limited

Pune

CA

View Details
Company
28 August 2026
Audit Manager

K A R M & CO

Mumbai

CMA

View Details
Company
24 August 2026
Semi-Qualified CA/CA Finalist - Tax, GST, Audit & Accounts

Bharat Shah & Associates

Mumbai

CA Inter

View Details
Company
19 August 2026
PAID ARTCILE ASSISTANT

My Legal Tax Consultants Pvt. Ltd.

Noida

CA Inter

View Details