TDS RATES FOR ADVERTISEMENT

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47 Points Posted on 09 April 2021

Dear Sir,

 

Which TDS Rate Applicable For Company Product  Advertisement In Magazine. 

Section 194C Or Section 194J. 

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On 09 April 2021 at 16:15 Report
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Quick Summary
This discussion clarifies the applicable TDS rates for company product advertisements placed in magazines. It focuses on determining whether Section 194C or Section 194J of the Income Tax Act is relevant. The consensus indicates that Section 194C, which covers advertising work, is generally applicable, with TDS rates of 1% for payments to individuals/HUFs and 2% for other associations.

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My grammar is 💯 good I
7306 Points Posted on 09 April 2021

Under Section 194C of the Income Tax Act, the term ‘work’ constitutes any work related to advertising

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On 09 April 2021 at 16:43
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47 Points Posted on 09 April 2021
Rate 2 or 1
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On 09 April 2021 at 16:51
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CMA
13117 Points Posted on 09 April 2021
If the credit/payment is to an individual/HUF @ 1% else @ 2%.
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On 09 April 2021 at 17:03
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47 Points Posted on 09 April 2021
If association so I deduct TDs 2%?
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On 09 April 2021 at 17:23
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Chartered Accountant
24588 Points Posted on 09 April 2021
194C is applicable
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On 09 April 2021 at 17:37
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CMA
13117 Points Posted on 09 April 2021
Originally posted by : Diksh*t Shah
If association so I deduct TDs 2%?

Yes, certainly.

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On 09 April 2021 at 17:40
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47 Points Posted on 09 April 2021
TDS Rate 2% Yes or No
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On 09 April 2021 at 17:40
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CMA
13117 Points Posted on 09 April 2021
Originally posted by : Diksh*t Shah
TDS Rate 2% Yes or No

I already said YES

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On 09 April 2021 at 17:52
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47 Points Posted on 09 April 2021
Thank you and also sorry
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On 09 April 2021 at 18:22

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