TDS RATES FOR ADVERTISEMENT

Dear Sir,

 

Which TDS Rate Applicable For Company Product  Advertisement In Magazine. 

Section 194C Or Section 194J. 

Replies (9)
Quick Summary
This discussion clarifies the applicable TDS rates for company product advertisements placed in magazines. It focuses on determining whether Section 194C or Section 194J of the Income Tax Act is relevant. The consensus indicates that Section 194C, which covers advertising work, is generally applicable, with TDS rates of 1% for payments to individuals/HUFs and 2% for other associations.

Under Section 194C of the Income Tax Act, the term ‘work’ constitutes any work related to advertising

Rate 2 or 1
If the credit/payment is to an individual/HUF @ 1% else @ 2%.
If association so I deduct TDs 2%?
194C is applicable
Originally posted by : Diksh*t Shah
If association so I deduct TDs 2%?

Yes, certainly.

TDS Rate 2% Yes or No
Originally posted by : Diksh*t Shah
TDS Rate 2% Yes or No

I already said YES

Thank you and also sorry

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