TDS on payments to Proprietorship Concerns

I am running a proprietorship concern that was doing sales of goods. Now I have referred business to other exporters against commission. I issue bill in name of the proprietorship concern. If TDS limit is exceeded, is it sufficient to provide my PAN number as an individual. That is the same PAN as I use to fiole IT returns for business income from the proprietorship concern. However, the only problem that comes up is the PAN number is in my name and not the name of the proprietorship. Do I have to issue bill in my personal individual name only?

Is exemption of Rs.10.00 lakhs on service tax also available to the proprietorship concern. There is no branding of service. Just a simple classification of Business Auxiliary Service for the commission received.