TDS on payment to actor/celebrity for insta story

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15 Points Posted on 20 April 2020
Hi all

What is TDS on payment to any person(celebrity) for posting story/images on instagram for promotion of a company with relevant section?
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On 20 April 2020 at 19:10 Report
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Quick Summary
This discussion explores the Tax Deducted at Source (TDS) applicable when paying actors or celebrities to post promotional stories or images on Instagram. The core question is which section of the Income Tax Act applies, with a suggestion that Section 194J (professional services) might be relevant, though its applicability is debated due to the nature of the service.

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97 Points Posted on 20 April 2020
I think 194j will attract because they are rendering their proffesional services
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On 20 April 2020 at 19:42
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15 Points Posted on 25 April 2020
But there is no use of skills / professional knowledge?
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On 25 April 2020 at 18:35

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