Tds on payment for frenchise

we have taken frenchise from a party who is dealing in food products. we have to make payment of Rs. 250000 as per frenchise agreement & also sharing revenues from this business. we are using recepies and some of the ingredients and services of cook provided by them.

can this be considered as royalty payment & TDS provisions applicable on that?

If it is not considered as royalty, is there TDS liabilities arises under any other section?

is there any case law available for the same case?