TDS on Foreign Payment directly on Website

In my view no TDS applicable. as the services are provided by the foreign vendor out of India. Next is we do not deduct tds of we pay in India to Google for SEO activity. let me know if i am wrong. 

 

 

If the payment is in the nature of Business income of NR recipient, it requires a TDS only when the NR recipient has a Business Connection/Permanent Establishment (PE) in India. However if the payment is treated as FTS then regardless of the Permanent Establishment in India, a TDS is required u/s. 195