If we are paying amount for Advertisement on Metro Pillar under a contract for 3 months on monthly basis.
Please tell me whether TDS is deducted u/s 194C or 194I?
Menu
Tds on amount paid for advertisment on metro pillar
Replies (10)
TDS is applicable u/s 194C.Works include advertisements
It not renting, it is advertisement. So 194C will apply.
pls note 194 c
194C applicable as Advertismnt is inc in contract @ 1%
Hello Guys,
But they are showing Rental of Metro Pillar for Advertisement in their Invoice, I have not told this earlier becoz.. they will change the Invoice and show it as Display of Advertisement But whether it affects the Facts of the case. I check out many Posts ... each person has different views... and after reading there facts .. I just find out that they are both correct in there views.
Not got the Perfect answer.
Hello friends, the objective of advertisement on metro pillar is to make the product or services of business of the payer. It is sales promotion activity.But it can not be said as renting of metro pillar.Renting of asset means permitting the license to use asset. TDS shall be deducted us 194C @ 1% or 2%.
Renting of asset does not involve sales promotion work.
As per my knowledge TDS on Advertisement should be deducted under section 194C even there is no contract for the advertisement.
yes tds should be deducted u/s 194c because it is clear that there is contract between both parties and activity is sales promotion
thanks friend
Recent Threads
- STCG & LTCG Rate changes in the middle of FY 2
- Exemptions under New Tax Regime
- ITR-2 Payment Made but Status Not Updated
- Need help for ITR filing
- ITR Updated returns. Time limit for filing
- ITR 2 Processed and Refund Credited to Bank
- Freelancer or Salaried
- LTCG Tax and Indexation on Debt Mutual Funds Sold
- Section 45(5A) and 194IC with carry forward of tds
- Paid tax amount, CIN generated and challan downloa
Related Threads
CAclubindia
