Payment made to news channel

if individual made the payment to news channel for interview so is it required to deduct tds on it by individual?
Replies (2)
Quick Summary
This discussion clarifies whether an individual making a payment to a news channel for an interview is required to deduct Tax Deducted at Source (TDS). The consensus is that such payments fall under advertisement expenses and TDS is indeed required. Specifically, Section 194C of the Income Tax Act, concerning broadcasting and telecasting work, applies in this scenario.

Yes it's a type of advertisement and tds requires to be made
Under 194c of the Income tax act , for Broadcasting and telecasting work .

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