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Marketing expense
if a firm give buy 2 get 1 free offer is it marketing expense ? and does the cost of 1 free goods is debited to marketing expense
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Summary: A "Buy 2 Get 1 Free" offer is not classified as a marketing expense. Instead, it is treated as a sales discount where the total revenue is allocated across all three products, and the cost of the "free" item is recorded as Cost of Goods Sold.
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