Please suggest me that what is the main checklist of sales and marketing area under the internal audit & what is the main risk associated with respective area except financial Risk..."Analytical point of view"
1. Internal Team
- verify efficacy of promotions made considering each channel of promotion i.e print Vs digital
- Snalyse trend in sales vs. trend in promotional expenses
2. External Agency
- Project is been awarded considering experience and abilities of the agency.
- Technology used by the agency
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