Incentive paid to Sale Consultant

Dear Sir/Madam,
We have recruited Sale Consultant and monthly we are making consultancy fees to them.
And as per agreement we have to pay incentive to them if they achieved that target.

Kindly confirm whether TDS applicable in this scenario.

If yes kindly confirm the section and the Rate of tax to be deducted.

Replies (6)
Quick Summary
This discussion clarifies the applicability of Tax Deducted at Source (TDS) on incentives paid to sales consultants. It confirms that incentives are generally treated as commission and therefore fall under Section 194H of the Income Tax Act. TDS is applicable if the total incentive payment exceeds £15,000 in a financial year, with specific rates depending on whether the recipient is an individual/HUF or another entity.

Yes tds to be deducted under 194j @ 10 percent

No TDS to be deducted on discount allowed and incentive given to distributors/dealers.

tds applicable on commission and brokerage above fifteen thousand ₹ at old rate is five percent. New rate from 14-5-2021= Three point seven five percent  this is for individuals and hufs. Others tds rate is five percent 

The section is 194H 

Dear Sir,

Thanks for the reply.
Iam deducting TDS for his consultancy service u/s 194J - 7.5%.

I need a clarification for incentive payment only.

TDs will be deducted u/s 194H commission if payment exceeds 15000/-
For incentive you will need to deduct u/s 194H as incentive is form of commission.

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
ARTICLESHIP 24 August 2026
Chartered Accountant Articles

Rohit KC Jain & Co

New Delhi

CA Inter

View Details
Company
Featured 11 September 2026
Audit Executive

RBSM Corporate Advisors Private Limited

Pune

CA

View Details
Company
20 September 2026
Semi Qualified CA

Navin & Associates

Mumbai

CA Inter

View Details
Company
ARTICLESHIP 26 August 2026
Article Assistant

ANIVESH CONSULTANTS LLP

Gurgaon

CA Inter

View Details
Company
27 August 2026
ACCOUNTANT

CHARUPREETI & CO

Noida

Graduate (Any)

View Details
Company
ARTICLESHIP 21 September 2026
CA Article Assistant

KK & Company Chartered Accountant

Pune

CA Inter

View Details
Company
25 August 2026
Senior Accountant

MG Associates

New Delhi

CA Inter

View Details
Company
29 August 2026
Chartered Accountant

Velionit Consulting PVT LTd

Mumbai

CA

View Details