From candles to soap.

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In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only forspecial occasions.

The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result? A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.

Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.

Like Procter and Gamble, never give up when things go wrong or when seemingly unsurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.

Replies (7)

this example of anecdote text hopefully brings clear understanding of what is an anecdote text. It is such an inspirational story that we can keep working though in hard situation.

very much inspiring story..smiley

One must keep fighting with the hard times of life. One day u will win. The only mantra for success is keep trying harder and harder and never give up...smiley

 

 

 never give up when things go wrong or when seemingly unsurmountable problems arise.

 

 

Great Thoughts. 

 

Nice one..

Thanks 4 the post

Yes Dear Sanket, this is an example of Anecdote Text. Thanks for mentioning.

The parting message - " Like Procter and Gamble, never give up when things go wrong or when seemingly unsurmountable problems arise." is a Universal Truth.

Luck do favour those who favour themselves.

Like Procter and Gamble, never give up when things go wrong or when seemingly unsurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.

Very much true....when we are firm and dont give up even in worst situations. Our thoughts play very big role as we have negative situations we start attracting towards more negativity and instead of changing a problem in an opportunity we turn up losing everything...Thank you Piyush for the wonderful message.

When you are confident and positive in your approach you do find a way to succeed.

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