What should be the Rate of TDS if Retainership fees paid to advertising agency..
Whether 1%or 2% as per 194C or 10% as per 194J..
Retainership fees are treated as professional services hence TDS should be charged @ 10% U/s 194 (J)
4 Replies
shivani ebitwar
(24 Points)
Replied 24 February 2022
But retainership means charges paid to any professional to retain him ...
and if we are paying retainership to advertising agency then would not be in relation to maintain any professional ....
Then how can be TDS applied at the rate of 10%...
and if we are paying retainership to advertising agency then would not be in relation to maintain any professional ....
Then how can be TDS applied at the rate of 10%...
JJJ
(Need help)
(680 Points)
Replied 24 February 2022
94C.
At least that's what we've been deducting under for several years where we work without a problem.
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