CSR activities should be undertaken by the companies in project or program mode. One off event such as marathon or award or sponsorship of TV program, etc., would not be qualified as CSR expenditure.
The above answer is correct because qualified expenditure by csr on three years average profits is
Eradicating extreme hunger and poverty
Promotion of education
Promoting gender equality and empowering women
Reducing child mortality
Improving maternal health
Combating human immunodeficiency virus, acquired, immune deficiency syndrome, malaria and other diseases
Ensuring environmental sustainability,
Employment enhancing vocational skills, social business projects
Contribution to the Prime Minister’s National Relief Fund or any other fund set up by the Central Government or the State Governments for socio-economic development, and
Relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women and such other matters as may be prescribed.