Can i open proprietor a/c for community website (non profit)

I run a community website with about 2000 members. Now there are advertisers interested to advertise on this site. I want to use the revenues for community events and helping poor, etc.

I do not want to go through Non Profit registration, etc. 

Can I just open a proprietor account with the name of 'website.com' and put all receipt in there? If I do not spend the funds, will the income be clubbed under my personal a/c since I will need to give my PAN Card?

Also since this website has no office, what all do I need to open bank a/c? I won't have shop and establishment number, ssi, etc any govt id.

What is the best structure to run such non profit community site and manage funds?

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Can anyone help with reply?

Anyone has info on this?

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