Applicability of service tax on listing fees paid

As per clause (g)  of Sec 66D(Negative list of services) ,selling of space for advertisements in print media is a negative service.

Product listing service is as good as selling space for advertisement and thus chargeable to ST.

Since, as per Sec 68(1) of FA,1994 -the liabity to pay tax is of service provider , you as a service receiver  need not to worry.