Advertising payment made without deducting TDS

No need for month detail in this Query 

@ Eshwar Reddy Why you go always out of query 

30% of the expenditure will be disallowed under Section 40(a)(ia) of the Income Tax Act, 1961, due to the non-deduction of TDS. 

Further, if you get Form 26A from that, you are not an assessee in default and google India has given the whole of the income for taxes; you can save the disallowance. 

Yes, got it........... Okkkk