If we are calling any celebrity to attain inaugrual function and cut the rebbon on opening of new store. so here my worry is this expenses will be treated under which head and at what rate TDS is applicable. If celebrity is Ordinary non resident then what will be the TDS rate ?
Thanks
This exp. is treated as business promotion exp. n according to me it will not attract any TDS provisions.
Dear Dilip,
What sachin told is correct according to my knowledge
yes certainly it is a business promotion ....and it does not attract any TDS........
Yes Dear its a Business promotion expenses. No TDS provisions will be Applicable
Yes Its treated as Business promotion expense.So, I think it will not attract any TDS provisions.
As per Explanation (a) to Section 194(J) professional services include advertising and as per Rule 44AA, any service regaring advertisement by film artists will fall under the definition of professional service and will atract to the provision of 194 J and for deduction of tds @ 10% flat. If the celebrity is a non resident and do not have PAN then the rate of TDS would be 20%.
Sorry guys
I also agree with all that it is a business promotion expenses.
But if I have to paid any person a lump sum money i.e. definetely attract TDS its not differ it is Business promotion expenses or not.
secondaly if we have to paid as per any agreement to come my office cut the ribbon. The celeberity are cover under professional, So TDS definetely deducted.
If Celebarity is NON Resident it's also cover under TDS provision.
Hiiii
This is a business pramotion exps.& will not attract TDS......
Thanks
hiiiiii
Its really a expenses done by us for promoting our business hence no need to worry for TDS Deduction,
Amount paid to celebrity will attracts TDS provisions u/s 194J irrespective of nature of expense
Mr. Sachin is right........
It will be treated as Business Promotion Expense and will not attract TDS..........
Hi...
This is a business promotion expenses and no TDS will be attracted for the same....
it not relevant that expense is business promotion or other if nature of payment is one that specified in the TDS provision then TDS is deductable, therefore payment made to celebrity for his/her professional services thus TDS @ 10% deductable in every case.......................Check it
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