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Saroj Rout (CA FINAL)     30 September 2011

TDS on payment to advertisement agent

Anyone plaese clarify whether tds to be deducted u/s 194j or 194c while relesing payment to an advertisement agent.



 15 Replies

ajayCA

ajayCA (Accountant)     30 September 2011

Yes, Tds @ 2% is to be deducted other the expenses will not be allowed and interest also to be paid.

valji

valji (Accounts manager-MBA)     30 September 2011

deduct under sec 194c @ 2%

Jayesh

Jayesh (Internal Auditor)     30 September 2011

Dear Saroj,

TDS is to be deducted u/s 94J while making payment to Advertisement agent.

Ashok kumar

Ashok kumar (CA Final)     30 September 2011

194C only, based on the status of the advertiser rate of TDS will change eigher 1% or 2%

ACMA Obulirajan R

ACMA Obulirajan R (M.Com, ACMA)     30 September 2011

For Advertisement payment TDS would be deducted @ 2% U/S 194C

Gourav Choudhary

Gourav Choudhary (CA and CS finalist)     30 September 2011

Dear Saroj, 

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.

CA ADITYA SHARMA

CA ADITYA SHARMA (CA IN PRACTICE )     30 September 2011

Originally posted by : gourav

Dear Saroj, 

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.
kannan ashok

kannan ashok (manager)     30 September 2011

gourav ur rite

Rishabh Ahuja

Rishabh Ahuja (.)     01 October 2011

the rates od tds in case of advertising agencies depends from case to case and the medium too ..

CS Bijoy

CS Bijoy (Expert)     01 October 2011

Under 194 C @ 2%

CA PRAVEEN SINGH

CA PRAVEEN SINGH (MANAGER ACCOUNTS)     01 October 2011

TDS IS TO BE DEDUCTED U/S 194C....TDS ON CONTRACTOR...


TDS RATE 1 %,DEDUTTEE IS INDIVIDUAL/HUF

                     2% IN CASE OF COMPANY...

CA BISHAN AGARWAL

CA BISHAN AGARWAL (Profession)     06 October 2011

It should be under 194C and for Individual & HUF it should be 1% & for others its 2%

imran

imran (article)     27 February 2012

Tds u/s 194 C deducted on payment to Advertisement Company & TDS u/s 194 H will be deducted on agency commssion & its Service Tax.. (if showing sepretely in invoice)

Ravi

Ravi (Accountant)     16 April 2012

i knw tat tds calculated if exceeds 75,000 per year for advertisement..but i want to tat it should from same supplier or from differnt supplier.? e.g diferent supplier means if each payment can be 15,000 to 20,000 means , so for each suplier it doest exceed 30,000 knw..so how its tds applicable


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