Anyone plaese clarify whether tds to be deducted u/s 194j or 194c while relesing payment to an advertisement agent.
ajayCA (Accountant) 30 September 2011
Yes, Tds @ 2% is to be deducted other the expenses will not be allowed and interest also to be paid.
Jayesh (Internal Auditor) 30 September 2011
TDS is to be deducted u/s 94J while making payment to Advertisement agent.
Ashok kumar (CA Final) 30 September 2011
194C only, based on the status of the advertiser rate of TDS will change eigher 1% or 2%
ACMA Obulirajan R (M.Com, ACMA) 30 September 2011
For Advertisement payment TDS would be deducted @ 2% U/S 194C
Gourav Choudhary (CA and CS finalist) 30 September 2011
TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.
Rishabh Ahuja (.) 01 October 2011
the rates od tds in case of advertising agencies depends from case to case and the medium too ..
CA PRAVEEN SINGH (MANAGER ACCOUNTS) 01 October 2011
TDS IS TO BE DEDUCTED U/S 194C....TDS ON CONTRACTOR...
TDS RATE 1 %,DEDUTTEE IS INDIVIDUAL/HUF
2% IN CASE OF COMPANY...
CA BISHAN AGARWAL (Profession) 06 October 2011
It should be under 194C and for Individual & HUF it should be 1% & for others its 2%
imran (article) 27 February 2012
Tds u/s 194 C deducted on payment to Advertisement Company & TDS u/s 194 H will be deducted on agency commssion & its Service Tax.. (if showing sepretely in invoice)
Ravi (Accountant) 16 April 2012
i knw tat tds calculated if exceeds 75,000 per year for advertisement..but i want to tat it should from same supplier or from differnt supplier.? e.g diferent supplier means if each payment can be 15,000 to 20,000 means , so for each suplier it doest exceed 30,000 knw..so how its tds applicable