TDS on payment to advertisement agent

Yes, Tds @ 2% is to be deducted other the expenses will not be allowed and interest also to be paid.

deduct under sec 194c @ 2%

Dear Saroj,

TDS is to be deducted u/s 94J while making payment to Advertisement agent.

194C only, based on the status of the advertiser rate of TDS will change eigher 1% or 2%

For Advertisement payment TDS would be deducted @ 2% U/S 194C

Dear Saroj, 

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.

gourav ur rite

the rates od tds in case of advertising agencies depends from case to case and the medium too ..

Under 194 C @ 2%

TDS IS TO BE DEDUCTED U/S 194C....TDS ON CONTRACTOR...

TDS RATE 1 %,DEDUTTEE IS INDIVIDUAL/HUF

                     2% IN CASE OF COMPANY...

It should be under 194C and for Individual & HUF it should be 1% & for others its 2%

Tds u/s 194 C deducted on payment to Advertisement Company & TDS u/s 194 H will be deducted on agency commssion & its Service Tax.. (if showing sepretely in invoice)

i knw tat tds calculated if exceeds 75,000 per year for advertisement..but i want to tat it should from same supplier or from differnt supplier.? e.g diferent supplier means if each payment can be 15,000 to 20,000 means , so for each suplier it doest exceed 30,000 knw..so how its tds applicable