Hi,
As per my understanding, even though you are booking from OYO app or routed through some other party, Invoice will be under company name and as you mentioned payment is also through company account on continuous basis. This is obvious that comes under 194 I of income tax Act.
If you are paying rent to hotel on continuous basis and it exceeds treshold limit, it has to subject to TDS u/s 194I keeping aside the nomenclature..
Refer Notification of IT Dept. I've copied synopsis for you Below ::
Payments made by persons, other individuals and HUFs for hotel accommodation taken on regular basis will be in the nature of rent subject to TDS under section 194-I.
Thanks