Strategic management

Sanmitra Sanjeev Ratnaparkhi (-) (223 Points)

08 April 2014  

Will somebody please explain me what actually, ethinic mix means(in simple language)?


What do understand by ethnic mix?


Ethinic mix reflects the changes in the ethnic make up of a population and has implications both for a company’s potential customers and for the workforce. Issues that should be addressed include:

What do changes in the ethnic mix of the population imply for product and services design and delivery?


Will new products and services be demanded or can extimg ones be modified?


Managers prepared to manage a more culturally diverse workforce?

How can the company position itself to take advantage of increased workforce heterogeneity?