Sales incentive Tds under 194R

we are giving sales incentive to individual person for promoting our sales ,other than employee .It exceed Rs.20000/_
In this case can we are liable to deduct tds u/a 194
Replies (7)
Quick Summary
This discussion clarifies the correct TDS section for sales incentives paid to individuals who are not employees. It confirms that if the incentive exceeds Rs. 20,000, TDS is applicable. The key point is distinguishing between Section 194H (commission/brokerage at 5%) and Section 194R (benefits/perquisites at 10%). The consensus is that sales incentives for promotion fall under Section 194R, requiring a 10% TDS deduction, especially when the recipient lacks a TAN number.

Yes you are,
If he does not have tan no. he cannot deduct and deposit.
Receipent have not Tan No. But sales incentive provider have Tan No.
Previously we have deducted Tds under 194 H commission & brokerage @ 5%.
can in this case liable for deduct Tds u\s 194 @ 10% instead of 5%
Pl. guide
Firstly, It's section 194R and you need to deduct 10% in the above case.
Yes the person who pays can deduct tds and deposit. So here its sales incentive provider.
Section 194 H Brokerage & commission rate 5%
section 194R perqisit rate 10%
suppose we give sales incentive to person
for sales promotion.
which section attract
Sec 194H applicable here

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
17 September 2026
Chartered Accountant

Dass Gupta & Associates

Gurgaon

CA

View Details
Company
ARTICLESHIP 04 September 2026
Accounts Executive

Hema Yashwanth & Associates

Chennai

B.Com

View Details
Company
ARTICLESHIP 01 September 2026
Article Assistant

SGNG & Associates

New Delhi

CA Inter

View Details
Company
ARTICLESHIP 07 September 2026
Article/ Paid Assistant

Murali and Sumeet Chartered Accountant

Bengaluru

CA Foundation

View Details
Company
16 September 2026
Internal Audit - Team Lead

Consulting & Beyond

Chennai

CA

View Details
Company
19 September 2026
Finance Manager

Mugdha Art Studio

Hyderabad

CA

View Details
Company
ARTICLESHIP 16 September 2026
Article Assistant

MANUJ SHARMA AND COMPANY

Noida

CA Inter

View Details
Company
24 August 2026
Semi-Qualified CA/CA Finalist - Tax, GST, Audit & Accounts

Bharat Shah & Associates

Mumbai

CA Inter

View Details