Sales incentive Tds under 194R

we are giving sales incentive to individual person for promoting our sales ,other than employee .It exceed Rs.20000/_
In this case can we are liable to deduct tds u/a 194
Replies (7)
Quick Summary
This discussion clarifies the correct TDS section for sales incentives paid to individuals who are not employees. It confirms that if the incentive exceeds Rs. 20,000, TDS is applicable. The key point is distinguishing between Section 194H (commission/brokerage at 5%) and Section 194R (benefits/perquisites at 10%). The consensus is that sales incentives for promotion fall under Section 194R, requiring a 10% TDS deduction, especially when the recipient lacks a TAN number.

Yes you are,
If he does not have tan no. he cannot deduct and deposit.
Receipent have not Tan No. But sales incentive provider have Tan No.
Previously we have deducted Tds under 194 H commission & brokerage @ 5%.
can in this case liable for deduct Tds u\s 194 @ 10% instead of 5%
Pl. guide
Firstly, It's section 194R and you need to deduct 10% in the above case.
Yes the person who pays can deduct tds and deposit. So here its sales incentive provider.
Section 194 H Brokerage & commission rate 5%
section 194R perqisit rate 10%
suppose we give sales incentive to person
for sales promotion.
which section attract
Sec 194H applicable here

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