Article Trainee
1731 Points
Joined June 2010
Everything revolves around money... Money makes money..
In social sites , they usually enter into webworld by having a venture capitalist(VC) concept. VC's play a role of somewhat like betting. If some site has a very good prospect, they are ready to invest in its initial stages and later on that money changes its form and turns out to be a popular site...
When it becomes popular, now the site makes money by way of Advertising. It depends upon how popular a site is to charge advertising fees... Other sources which is more common in dating sites, they charge membership fees from their users. Moreover popularity is the seed which helps such sites to mint money.
Take an example of twitter/ facebook. These sites were not so popular in India 5-6 yrs back. How they made it popular??? One good strategy twitter adopted is by convincing Shashi Tharoor, Bacchans, SRK and many more to join its site... Work is done to gain popularity.... Hoards of Indians started joining and twitter started minting money by advertisement..
So throw money and make money by following some shrewd strategy.
This is what many FII's have done in India. They throwed money , ofcourse some money is also dumped into our blessed politicians pockets. Policies were made favourable to many FII's. Anyway it has made money for India also(only for some people).