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Commercial Angle on IPL

SIVASIVA (FCA, Future CA) (4930 Points)

07 April 2011  

The latest Brand Finance study, which reveals a 11%, or $460 million drop in the value of the IPL, is evidence that all is still not well with the IPL. After two years of solid growth-the brand's value more than doubled last year-the IPL's worth is now pegged at $3.67 billion, down from a peak of $4.13 billion a year ago. 

Brand-Finance is a UK-headquartered firm that specialises in brand valuation. 


At another, more tangible, level the IPL has been hit by a tornado of galloping costs. Team costs, which comprise largely of players salaries and auction spend, shot up to 40-45% of revenues in last year's IPL . The corresponding figure for IPL 2 was 30-33%. 


Also, read the full at : https://economictimes.indiatimes.com/news/news-by-industry/et-cetera/ipl-4-ipls-brand-value-falls-by-11-to-367-billion/articleshow/7889747.cms

 1 Replies

Atif Anis Khan (2 Points)
Replied 05 April 2021

The Mumbai Indians will face the Royal Challengers Bangalore in the first match of the IPL 2021 on April 9. We don't blame you if you can't wait to watch the IPL live online.

Watch IPL Live online for free. Click on the link to Ivacy's blog and see how you can watch it for free on your screen.


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