Change is constant and with the change
comes a new morning, new hopes and new way of living. We are talking
about ek nayi soch, yes Su-Kam which is an excellent power solutions
provider, with the growing presence across India and over 70 countries
We are here today with the complete leader Mr
Kunwer Sachdev, Managing Director, Su-Kam.
would like to thank you for taking out your precious time to share
your journey towards success.
of all we would like to know about Su-Kam? And how this fancy name
came into being?
As everyone is
aware that Su-Kam is in inverter business but we do lot of other
businesses like solar business, battery business and inverter business.
Su-Kam was found in 1992, and initially we started with the cable
TV business and then in 1998 we moved into the inverter business,
that is power business and since then we have been continuously
growing into this power field only. So we are slowly, slowly getting
into a power solutions company rather than an inverter company or
a UPS company so we are trying to build a whole system around the
power back up solutions that is why we call ourselves as a power
solutions company and as far as fancy name is concerned, I think
I was in college then I thought of this name and it was not for
an inverter or for cable TV it was for pens that’s how name came
into the system.
You started from a garage so
please share the whole experience?
I would not call
it a garage, I got a shop and I started from there. Definitely at
one time my parents had a home where on the top of it I created
a small garage for manufacturing also. So definitely you can say
How your journey has been from
there till today?
Journey has been
very exciting and good because there was always a change happening
and we were developing products, developing markets, developing
branding and learning throughout these career and I think learning
was very high. I am very fortunate that I came to this position
and I think the kind of learnings I had in life were very exciting
What did encourage you to start
this venture of manufacturing inverters?
I do not understand
that how this happened. Actually I was already in manufacturing
business, I was manufacturing Cable TV equipments so one day I opened
my inverter at home and I realized this inverter was not a real
good product, it was troubling me at home and since I was into a
manufacturing business I thought I can make it better that’s how
I thought of manufacturing inverter but I was already a manufacturer
of electronics making cable TV products.
You are not from the technology
background and your company is running on technology…How challenging
it was for you to enter in this new world?
I think it’s
an interesting thing that I am not from the technology background
because it helps as I have no boundaries. People who learn that
one plus one is equal to two and two plus three is equal to five
they know this is the only thing they can think of and since I do
not know what is one plus one and what is two plus three so my imagination
can go to any direction so that is one thing where I think creativity
has no boundaries. When you are not technical so your creativity
can go to left right and center and sometimes it is good and sometimes
it is bad. Because sometimes when I go with some ideas to my R&D
guys they tell me sir you should learn technical things first then
I do learn but I think it helps. Secondly I think if you go to any
field whether it is politics, films or anywhere people who have
got very successful they were not from those fields so I do not
see any field where people have to, have that education to make
it successful so this it’s all passion, interest and your learning
which helps you.
We love being
there and we honor it and motivation for success is AKC, motivation
for being ethical is AKC. It’s our pride. That’s the landmark Dr
Chauhan has put for us, and at no cost during our breathing tenure
on the planet we can let the flag go down because of anything which
points a bad figure towards AKC.
With the change in time, do you
think our government is supporting aspiring entrepreneurs of our
I think the major
shift which has taken place in the last 20 years which I feel is
that earlier people used to think that the businessman is a “chor”
so any businessman having any enterprise people always used to think
that he is a “chor” or businessman is not honest, entrepreneurs
are not honest and I see in these 20 years that thing has changed.
People who are in government sector they are preparing their kids
to join the private sector rather than a government sector so I
think this is the major shift where the thought process of people
have changed and middle class or upper class people want their kids
to join the private sector. In last 5 years I have seen that lot
of people want to hear the entrepreneurs and next decade I think
belongs to entrepreneurs.
How important is it filing patents
to your company? And how many patents are in the pipeline?
When we were
doing this R&D research and we were already made lot of technologies
like Sine wave technology, big inverters, lot of charging technology
we stumbled upon and we did not know that these are the technologies
which are not made across the globe so we started exporting, we
started going out then we realized that we have really developed
certain technologies which are not developed by the other companies
and the technologies which we develop were advanced compared to
those companies which were dealing in the industry. So we started
filing for patents and we filed the first patent in 2004 which we
got that time. Our engineers did not have the time and they did
not know how to file a patent, so in 2007 we became serious and
outsourced the patent services then we realized that our company
is sitting on lot of technologies so we need to bring everything
on papers, so we started working very aggressively on this and nowadays
we are filing almost 2 technology patents in a month so we have
filed more than 60 technology patents so far and almost few patents
are in process that we are going to get. When I am talking about
60 technology patents all are published so they are final patents
that we have filed so I think the list is growing.
What are the next technologies
Su-kam is coming up with?
We are working
on lot of technologies like Solar, power, stabilization and power
monitoring so basically we want to save the power whether it is
a home, office, factory or complex we would like to save the power
whether it is the power generated by the diesel, gensets or it is
generated by any other source. So we would like to save the power
because I think in India the power wastage is very high so we are
working on those technologies and in India solar has lot of challenges
because government wants to give subsidy to the solar industry but
government faces lot of challenges in terms of technologies. So
we are working on lot of technologies where we are bringing up with
the new concept in inverters, where government can also watch what
kind of generation we are doing, one house can easily integrate
those systems at home or their offices or in the factories. Also
we are working on LED’s; improving the battery technologies because
storage is a big business worldwide storage is going to be a very
Kindly tell us about Su-Kam R&D?
That’s a very
interesting subject. We created R&D in 2001 in fact we started doing
R&D in 1990 itself but formally we got the R&D certificate from
government of India in 2001-2002. We have a very strong R&D where
we have more than 40 people working. It is one of its kinds in India
where I think we have all the equipment, testing equipments, we
have all the certifications in place and as we are working on lot
of new technologies so R&D is the backbone of the country.
How big is the R&D?
We have 10,000
square feet area, 40 people are working there and we do not have
any fixed budget for R&D, we just invest whatever is required for
How do you see demand for your
products in the coming years?
are changing from time to time so right now there is a power shortage
so we are into inverters which we are making, they are used by household
applications may be 5-7 years down the line that application is
not there because power scenario is changing in India. So we are
bringing in lot of new technology products where you can do the
storage or save the power, store the power or we can use the power
as and when required or we can get the power from the solar or wind.
So renewable we are working on, so I think in the coming times the
same technology will go ahead I don’t think so, that is why we need
lot of changes to use this technology in some other areas. Like
inverters are used in fuels, solar and various applications so we
are working in lot other applications where we can use the same
technologies with the minor changes. The same inverter technology
is used in UPS also. So this is a very interesting area where we
can explore more even when the power distribution is taking place.
We can play a major role there in the transformation, where there
are transformers they are reducing the voltage there also we can
play a major role. I think in the coming years technology needs
change which is a constant change which is happening and it’s a
need of an hour.