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Taxation of Digital marketing

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25 December 2022 If a person provide digital marketing service through google ad, would this be cover under 44ADA or 44AD ?

26 December 2022 Depending upon the professional qualification of the person, generally u/s. 44ADA...

26 December 2022 44ADA applicable in case of software professional providing such services.




26 December 2022 The scenario is " Person takes Rs.100 fee from client for ad and pay google rs. 50 to show ad,
how would this work?
if 44ADA is used then 100 would be considered as gross receipt. ?

26 December 2022 Correct..... add all such receipts to arrive at gross receipts for declaration u/s. 44ADA...

26 December 2022 isn't it a kind of business ? and not profession?

26 December 2022 Though it seems to be a business, but it requires IT professional skill. Hence ITD has coded it under profession.

26 December 2022 it involve IT professional skill, but don't u think receipt (100-50) should be considered as gross receipt for 44ADA, (rs. 50 in above example). because Rs. 50 is being paid to google.
Person is just IT professional, google will advertise it.




26 December 2022 Client pays it to you, and you pay it to google, so your receipt remains Rs. 100/-
If you manage to get google paid directly by client, your receipt can be said as Rs. 50/-
Better to file return under normal assessment, by getting books of account audited.

26 December 2022 yes, will have make such kind of planning.
Thanks for your efforts and replying my queries.

26 December 2022 You are welcome...



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