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Can aplicable tds on radio advertiesment ?

This query is : Resolved 
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(Querist)
12 June 2013 DEAR EXPERTS

I NEED INFO ABOUT CAN TDS IS APPLICABLE ON RADIO ADVERTIESMENT ?
IF YES THEN WHAT IS THE RATE OF TDS ?

PLEASE GIVE ME INFO
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Rupesh Jain

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Rupesh Jain (Expert)
12 June 2013 tds on advertisemnt will dedcut u/s 194C
if paymnt to individual/ HUF then 1%

and company/ firm 2% of ad value

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