Urgent !! issue of shares of closely held company

DEAR EXPERTS,

MY QUERY IS AS FOLLOWS :-

AS PER SECTION 62(1)C OF COMPANIES ACT 2013,  A COMPANY CAN MAKE PRIVATE PLACEMENT OF ITS SHARES AT MARKET VALUE. BUT THE COMPANY HAD BEEN MAKING SUBSTANTIAL LOSSES FOR THE PAST FEW YEARS. THEN IF MARKET VALUE IS TO BE CONSIDERED, THE SHARE PRICE MAY BECOME NEGATIVE. IF THE COMPANY HAS FACE OF ITS SHARES @ RS.10/- SUGGEST AT WHAT VALUE CAN THE COMPANY MAKE ITS PRIVATE PLACEMENT OF SHARES??

ALSO SUGGEST THE PROCEDURE OF PRIVATE PLACEMENT OF SHARES.

THANKS,

URGENT REPLY REQUIRED