Tds on payment to gift coupon voucher?

Pratik (MBA) (10 Points)

19 December 2015  

If my company is making payment to another company(Gift Coupons Business) who is Providing Gift Coupons to my Employees on my behalf, do I need to deduct TDS while making payment to Gift Coupons issuing Company, IF yes then u/s 194C or 194J?