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Discussion > Income Tax >

TDS on payment to advertisement agent

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CA FINAL

[ Scorecard : 105]
Posted On 30 September 2011 at 14:08 Report Abuse

Anyone plaese clarify whether tds to be deducted u/s 194j or 194c while relesing payment to an advertisement agent.



ajayCA
Accountant

[ Scorecard : 43]
Posted On 30 September 2011 at 14:16

Yes, Tds @ 2% is to be deducted other the expenses will not be allowed and interest also to be paid.




valji
Accounts manager-MBA

[ Scorecard : 2074]
Posted On 30 September 2011 at 14:23

deduct under sec 194c @ 2%



Jayesh
Internal Auditor

[ Scorecard : 208]
Posted On 30 September 2011 at 14:24

Dear Saroj,

TDS is to be deducted u/s 94J while making payment to Advertisement agent.



Ashok kumar
CA Final

[ Scorecard : 451]
Posted On 30 September 2011 at 14:31

194C only, based on the status of the advertiser rate of TDS will change eigher 1% or 2%



OBULIRAJAN R
M.Com, CMA*

[ Scorecard : 1098]
Posted On 30 September 2011 at 14:47

For Advertisement payment TDS would be deducted @ 2% U/S 194C



Gourav Choudhary
CA and CS finalist

[ Scorecard : 138]
Posted On 30 September 2011 at 14:50

Dear Saroj, 

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.



CA ADITYA SHARMA
CA IN PRACTICE

[ Scorecard : 16259]
Posted On 30 September 2011 at 16:19

Originally posted by : gourav

Dear Saroj, 

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.


kannan ashok
manager

[ Scorecard : 39]
Posted On 30 September 2011 at 16:25

gourav ur rite



Rishabh Ahuja
.

[ Scorecard : 355]
Posted On 01 October 2011 at 00:08

the rates od tds in case of advertising agencies depends from case to case and the medium too ..


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