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Sponsored post on instagram

Ritik Chopra (student) (8123 Points)

05 May 2021

What are the tax implications for a sponsored post on instagram?

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3 Replies

CA. Sourav Sarkar (Chartered Accountant ) (24578 Points)
Replied 05 May 2021

It comes under advertising income. There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.

ayusmita (Tax consultant) (5885 Points)
Replied 05 May 2021

It's depends upon your treatment of sponsors
mean if you treat or making money as a business or you involved in its as business then as income from business if not as business then it will be as income from profession