Query

Goodwill which is not purchased by company (Non purchased Goodwill) is the goodwill which the business has generated on its own due to its location, managerial efficiency, credit worthiness, brand value, product quality, public image Nd many more other factors....It is also called Raised Goodwill or Inherent Goodwill. It has been generated by the company itself so no consideration is paid for it and hence no cost can be placed on it. It is not shown in the Balance Sheet of the business..!