Journal entry in online retail business

Dear sir,

if i sell goods on flipkart then should i book all sales at seprate individual customer on flipkart or can i book sale in name of Flipkart as client e.g

" XYZ A/c Dr.

Abc A/c Dr.

To sale A/c   "

OR

"Flipkart A/c Dr.

To sale A/c

and in narration i write down the name of client "