Tds on advertisement charge paid to news papers

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Dear Experts,

Our company has published an advertisement regarding the job opportunity, in a news paper . At what rate i have to deduct TDS , is there any minimum limit for non deduction of TDS on advertisement.

Thanks

Jerry

Replies (3)

Individual / HUF -1 %

Domestic Company / Firm -2%

Rs. 30,000/- per contract or Rs. 1,00,000/- p.a.

you will be taxed u/s 194C 

The Advertisement expenses comes under u/s 194C - Contract.

The limit is if you are paying more than 30,000 per person during the financial year the tds to be deducted would be as follows;

2% if the deductee is company

1% if the deductee is non company


CCI Pro

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