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Reg. No………………… |
Total No. of Questions––10 | Total No. of Printed pages––3
Time Allowed––3 Hours | Maximum Marks––100

ITSM – IPCC – 03

SECTION––A

Answer all questions.

1.   (a) Describe briefly the following terms:	5 ×1= 5 Marks

(i)	BIOS 

(ii)	Subroutine 

(iii)	SCSI 

(iv)	Web Browser 

(v)	Diagnostic Routines 

(b) Explain each of the following:	5 × 1 = 5 Marks

(i)	Mirror Log 

(ii)	Router 

(iii)	Compiler 

(iv)	VPN 

(v)	MMX 

2. | (a) Distinguish between Workstation and Micro–computer. | 3 Marks
| (b) What is Data Base Management System? What are its functions? | 7 Marks
| | 5 Marks
3. | (a) Explain the tools available to protect the information in network against intrusion or misuse.
| (b) Explain the features of LAN. | 5 Marks

(2)

ITSM – IPCC – 03

10 Marks

4.	Tree Ltd. has 1,000 employees. The salary paid to each employee is sum of his Basic Pay, Dearness Allowance and House Rent Allowance. For the purpose of computing House Rent Allowance Tree Ltd. has classified his employees into three classes Root, Branch and Leaves. The House Rent Allowance for each class is computed at the rate of 30 percent, , 20 percent and 10 percent of the basic pay respectively. The dearness allowance is computed at a flat rate of 60 percent of the basic pay. 

Draw a flow chart to determine the percentage of employee falling in the each of the following salary slab – 

(a)	Above Rs.3,00,000 

(b)	Rs.1,50,001 to Rs.3,00,000 

(c)	Rs.80,001 to Rs.1,50,000 

(d)	Less than or equal to Rs.80,000. 

5.   (a) What are different factors that determine good CRM program? Describe in brief.      5 Marks

5 Marks

(b)	Discuss briefly, the factors that must be considered in determining the best file organization for an application. 

SECTION––B

Attempt all questions

6.	State with reasons which of the following statements are correct or incorrect:    3 × 2 = 6 Marks 

(a)	Vertical diversification integrates firms forward or backward in the product chain. 

(b)	Customers and consumers represent same group of people. 

(c)	Supply chain management is conceptually wider than logistic management. 

7. | (a) Explain Conglomerate Diversification. | 2 Marks
| (b) What is Kieretsus? | 2 Marks

| (3) |
| ITSM– IPCC – 03 |
8. | What do you mean by Strategic Leadership? What are the two approaches to leadership style? To
| bring in strategic change which three steps may be initiated? | 10 Marks
9. | What   is   meant   by   Global   Company?   Explain   briefly   different   strategic   approaches   for
| Globalisation by a Company. | 10 Marks
10. | Read the following case and answer the questions given at the end: | 20 Marks

Steady Ltd engaged in manufacturing and marketing of electronic items had a turnover of Rs.1,000 crores. It had invented an eco friendly Vaccum Cleaner “Soen” working in solar energy without the aid of power. The vaccum cleaner had an additional feature of battery charge which could be used when solar energy is not available.

This new invention attracted the customers as the price charged is reasonable and can be used any where without the aid of power. Steady Ltd also provided the best after sale service at free of cost. The turnover of the company had been increased by Rs.100 crores in a span of 6 months, after the introduction of “Soen”.

Fast Ltd, competitor of Steady Ltd had also come out with the vaccum cleaner “Neos” working in solar energy. In order to capture the market, Fast Ltd started selling the product at a price which is very much less than “Soen”, with less quality. They are not providing any after sale service.

With the introduction of “Neos”, sale of “Soen” had started decreasing. The company arranged a meeting to discuss the issue. In the meeting, the marketing manager had given a suggestion of reducing the price of the product by compromising the quality, like Fast Ltd. But the Managing Director did not agree with the marketing manager’s decision.

The consumers who purchased “Neos”, were encountering many problems with “Neos”. They had to pay more for its repair as there was no free after sale service offered by Fast Ltd. In the long run, the sale of “Neos” was getting reduced and that of “Soen” started increasing.

Questions: | | |
(a) Discuss the strategy of Steady Ltd. | | 8 Marks
(b) Discuss the drawback of strategy adopted by Fast Ltd. | | 5 Marks
(c) Do you agree with the suggestion offered by the Marketing Manager of Steady Ltd. | 2 Marks
(d) What is the major issue discussed in the above case? | | 5 Marks