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The Institute of Chartered Accountants of India (ICAI) set-up under the Chartered Accountant Act, 1949 to regulate the profession of Chartered Accountancy is one of the largest and prominent accounting body worldwide. It has been taking various proactive measures from time to time, aligned with the changing facets of the Indian economy, for continuously raising the standards of quality of accounting and financial reporting.   The Council of the Institute of Chartered Accountants of India at its 278th meeting held on May 13-15, 2008, has taken the following decision in keeping with the evolving dynamics of the Indian economy.   CAs can now Advertise,Council notifies the guidelines   The Council at its 278th Meeting has finalized the Guidelines for advertisement for the Members in Practice.The final guidelines are likely to be notified soon.   The said guidelines are intended to permit the Members in practice to advertise their services through a write up subject to the provisions of the Act, 1949 and the aforesaid guidelines framed there under.   The main features of the guidelines are:

• Write up must be as per recommended format.

• The write up may be issued, circulated or published through print or electronic mode.

• The information given in the write up should not be misleading or false.

• The information given in the write up should not violate the provisions of the Act, 1949, Rules & Regulations framed there under.

• Details of the Members in Practice / Firms are permitted in the write up to some extent.

  Details of the employees of the practicing Members has also been permitted up to some extent.  

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