Bhanu Pande, ET Bureau
They may not be bankers to the world yet, but Indian banks have clearly set their eyes on that. In a year that saw the worst recession for the global banking industry with several big daddies collapsing, resilient Indian banks have improved their brand value rapidly. There are 20 Indian banks in the Brand Financeन् Global Banking 500, an annual international ranking by UK-based Brand Finance Plc, this year.
The State Bank of India (SBI) became the first Indian bank to break into the worldङs Top 50 list, according to the Brand Finance study that saw HSBC retain its top slot for the third year in a row.
The study, released on Sunday and made exclusively available to ET in India, used discounted cash flow methodology to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value. SBIङs brand value more than tripled to $4,551 million, up from $1,448 million in 2009 helping it grab the 36th spot in the list. ICICI Bank, the countryङs largest private bank, joined it in the Top 100 list with a 130% jump in its brand value at $2,164 million.
State Bank of India
RANK
2010: 36
2009: 70
BRAND VALUE
2010: 4,551
2009: 1,448
Note: Brand Value in $ millions
ICICI Bank Ltd
RANK
2010: 70
2009: 110
BRAND VALUE
2010: 2,164
2009: 939
Note: Brand Value in $ millions
HDFC Bank Ltd
RANK
2010: 141
2009: 153
BRAND VALUE
2010: 951
2009: 611
Note: Brand Value in $ millions
Punjab National Bank
RANK
2010: 174
2009: 192
BRAND VALUE
2010: 713
2009: 384
Note: Brand Value in $ millions
Bank of India
RANK
2010: 195
2009: 228
BRAND VALUE
2010: 602
2009: 273
Note: Brand Value in $ millions
Bank of Baroda
RANK
2010: 196
2009: 260
BRAND VALUE
2010: 601
2009: 229
Note: Brand Value in $ millions
Canara Bank
RANK
2010: 213
2009: 251
BRAND VALUE
2010: 525
2009: 243
Note: Brand Value in $ millions
Axis Bank Ltd
RANK
2010: 239
2009: 269
BRAND VALUE
2010: 428
2009: 205
Note: Brand Value in $ millions
Union Bank of India
RANK
2010: 274
2009: 351
BRAND VALUE
2010: 340
2009: 137
Note: Brand Value in $ millions
Kotak Mahindra Bank Ltd
RANK
2010: 287
2009: 280
BRAND VALUE
2010: 321
2009: 188
Note: Brand Value in $ millions
IDBI Bank Ltd
RANK
2010: 305
2009: 418
BRAND VALUE
2010: 299
2009: 103
Note: Brand Value in $ millions
Indian Overseas Bank
RANK
2010: 334
2009: 371
BRAND VALUE
2010: 236
2009: 127
Note: Brand Value in $ millions
Allahabad Bank
RANK
2010: 345
2009: -
BRAND VALUE
2010: 224
2009: -
Note: Brand Value in $ millions
Indian Bank
RANK
2010: 355
2009: 454
BRAND VALUE
2010: 215
2009: 92
Note: Brand Value in $ millions
Corporation Bank
RANK
2010: 393
2009: -
BRAND VALUE
2010: 180
2009: -
Note: Brand Value in $ millions
Rural Electrification Corporation Ltd
RANK
2010: 408
2009: -
BRAND VALUE
2010: 165
2009: -
Note: Brand Value in $ millions
Oriental Bank Of Commerce
RANK
2010: 447
2009: 467
BRAND VALUE
2010: 139
2009: 86
Note: Brand Value in $ millions
Syndicate Bank
RANK
2010: 453
2009: 486
BRAND VALUE
2010: 138
2009: 81
Note: Brand Value in $ millions
Andhra Bank
RANK
2010: 461
2009: -
BRAND VALUE
2010: 134
2009: -
Note: Brand Value in $ millions
Central Bank of India
RANK
2010: 471
2009: -
BRAND VALUE
2010: 127
2009: -
Note: Brand Value in $ millions
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