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TDS on Advertisement. (Income Tax)

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This query is : Resolved

Author : Anonymous

( Author )
11 January 2011

Dear Experts Good Morning,

Our company have to give an advertisement in a newspaper & we have to pay Rs. 29,150/- amount in a single bill to that agency.

Could you tell me tax rate & category for this.

Thanks for your time.

CMA. Subhash Kumar Jha

( Expert )
11 January 2011

NO tds is required to be pay, if it is within the annual threshold limit of Rs. 75000/-, as this single bill is less than Rs. 30000/-


( Expert )
11 January 2011

for advertisement: TDS to be deducted u/s 194C - CONTRACT; company/Firm = 2% Indl/HUF = 1%; Maximum limit allowed as exemption is Rs.30,000/- per contract/Rs.75,000 per annum. In your case, TDS is not applicable since the value doesn't exceed Rs.30,000/-.

Author : Anonymous

( Author )
11 January 2011

Thanks for your reply.

If we have to pay more than 30,000/- in a single payment then we are required to deduct TDS under TDS Contractor @ 1 % for Non Co. & 2 % Co. Is it correct. Please confirm.


CMA. Subhash Kumar Jha

( Expert )
11 January 2011

Yes its correct.



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